Future Trends in the European Fractional Market

The fractional market has only recently entered the European market. The first few fractional products in Europe were developed at key holiday destinations/ markets such as Costa del Sol and Algarve. Although particularly successful with Americans the product was at its infancy stage in Europe and usage rights and arrangements were particularly inflexible. Currently there are 90 fractional deeded products located across Europe in the form of Private Residence Clubs or fractional properties. (Northshore Consultants, 2009) The bulk of supply is located in England, France, Spain, Portugal, Italy, and Scotland. The established destinations include the Algarve, Tuscany, Paris and Florence.

The main factors in a successful fractional property or development are the basically the same factors for a great tourist destination. Access to the location is the most important. Your travelers or owners need to be able to access your property quickly and as easily as possible. The location must be desirable world recognized location. The most successful operations have been in the most visited tourist locations. It is no surprise that Paris, Tuscany, and the Costa del Sol are favorites in the fractional world. Amenities and actives are also very important components of any fractional offering. Having a location in the mountains or near the sea allows the owners or members many years of enjoyment with their residence.